Look for these red flags: Followers with no photos or posts: If an influencer is followed by users who have not posted and/or lack a profile picture, you can typically assume that these followers are fake. Brands should also look out for influencers with followings of tons of private accounts and “spammy” usernames.

Fake followers are social media profiles only meant to boost a profile's follower count without actual value. They bring fake likes and generic comments but no authentic engagement. They are also referred to as bot accounts or spam profiles.

What percentage of Instagram followers are fake? Every profile is different. Profiles with larger numbers of followers typically have a higher percentage compared to smaller profiles. Typically, anything above 25% could be a sign of fraud.

However, they never interact with your content. they're often social bots with no actual users behind them. These accounts exist because people are willing to pay for followers, which has created a market for follower accounts. All those fake followers must be created though, and this process is often automated.