The Impact of Fake Followers: Decreased Engagement Rate: While a high follower count may initially impress, a low engagement rate relative to the follower count raises suspicion. Fake followers do not engage with content, which can lead to a decrease in overall engagement metrics such as likes, comments, and shares.

Sometimes these accounts are created by real people who simply don't use their account. However, they're often social bots with no actual users behind them. These accounts exist because people are willing to pay for followers, which has created a market for fake follower accounts.