Look for these red flags: Followers with no photos or posts: If an influencer is followed by users who have not posted and/or lack a profile picture, you can typically assume that these followers are fake. Brands should also look out for influencers with followings of tons of private accounts and “spammy” usernames.

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Use a combination of popular and generic hashtags and niche hashtags for optimized audience reach and content relevance. Maximize the use of Instagram's tagging feature. Tag relevant locations and/or other users in your posts. Encourage your followers to tag your social media accounts, as well.