It's completely legal to buy Instagram followers; there are no laws that say you aren't allowed to buy Instagram followers. However, buying followers is against Instagram's community guidelines, and it's generally not recommended as a marketing strategy.

This sounds dramatic, but it's true. If you buy Instagram likes, it can flag your account within Instagram's system, it can make you look phony to your followers and it won't translate to sales for your business. There are plenty of other quality ways you can increase your likes on Instagram without having to buy them.

Their posts receive inconsistent likes. If one post gets a high number of likes, but the next couple don't, that's a good sign you might be working with a fake influencer who buys likes on posts. It's perfectly normal for some posts to receive more likes than others but it's a red flag if the difference is too big.

Should you buy Instagram followers? It's not a good idea to buy Instagram followers. The purchased followers are likely bots or inactive accounts, so they won't engage with your posts. This means your posts won't show up on Explore Pages, or your real audience's newsfeeds.