Have a professional account on Instagram with at least 10,000 followers. Be 18 years or older. Agree to the Instagram Subscriptions Terms of Use. Additionally, accounts that primarily post content focused on children are not eligible to offer Subscriptions.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024. The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

Selena Gomez is the most-followed woman, actress, musician, American and North American on Instagram, with over 428 million followers.

Targeted hashtags connect you with users who engage with similar content. Even if they haven't discovered you, they might check out your posts because they're already interested in that hashtag. If your content matches their expectations, you can gain new followers and expand your Instagram reach.